Your home page is often the first encounter your customers have with your web site. It’s also where many of your links will be sent to. That’s why you need to use white hat seo services that will make a masterpiece out of your home page. After all, you get one chance to make a good impression on your potential customers. That’s why you need to serve up what they need so they give you a call. Here’s what you need your seo agency to do for your homepage.
SEO Optimized Images
Your homepage needs seo optimized images. In fact, for every 500 words of content on you page you need at least 3 images. These images should match up to the service or product you offer exactly. Don’t consider putting up general images that could be on anyone’s website. Your images should highlight what they want from you. Make sure that the title, description, and alt tag are filled out with your keywords. If that’s left out, then your optimization is only half done and you just have images that look good, but don’t improve your seo efforts.
SEO Optimized Content
You need to make sure the content reads well and is optimized for the search engines. This means that your keyword and variations of your keyword are sprinkled throughout the page. You should also see your keyword on the headings on your page. This is essential, because you need your content to speak to the search engines. Look over the content of your page and make sure this is put into place.
You can have the best content on your home page. You could have great seo optimized images. The fact of the matter is that testimonials are still an essential component of a great homepage. That’s because what someone else says about your service or products can’t be argued. You’ll be glad to know that testimonials sell your services for you. Don’t be afraid to put them on your site. They’ll only help you. Be bold and put up more than one. Your customers may not be sure that what you’re saying is true the first time they go to your homepage, but a testimonial is something that most people will rely on as being trustworthy. If possible, include a photograph of the customer giving the testimonial. For bonus points, have a testimonial video.
Consider having a welcome video on your homepage. The great thing is it’ll keep your customers on your site longer. It’s just a great tool to increase people’s attention span. Keep the video interesting, but not to long. Get to your point in a few minutes. It’s just meant to get the customers on the phone. Once you have them on the phone, then you answer their questions and sell your service. Let the video pique their interest, but leave them wanting to find out more.